The Problem: Kabana Skincare is a luxury product line…with branding that was a little light on luxe.

While Erik’s products are expertly crafted, his packaging and branding didn’t resonate with an upscale market. Without a target client base, universal products such as organic sunscreen left market leverage and potential dollars on the table. Erik purchased a custom Ultimate package.

Plan of Attack:

In the crowded world of retail, clearly defining Erik’s customer was key. We repositioned Kabana’s natural formulas to target label savvy moms and the families they care for.

• Packaging for the full line of skin and body care products
• Logo re-Creation
• Brand Positioning Strategy + Market Research
• Comprehensive Website Redesign

Set up your branding swag, profits will follow

Golden Nugget of Awesome

Results:

Professional chic. New package designs and branding materials resonate with Erik’s market and scored Kabana Skincare a distribution deal with Whole Foods. An accurate visual expression has taken the line to new levels of success.

“This process has enhanced my understanding of my brand, my marketplace and my customers. The methods Baza Design uses are powerful and yield excellent results.”