Baza Design | Eugenia Kreider http://bazadesign.com America's #1 Solopreneur Branding Expert | Does Your Brand Sell For You? Fri, 09 Mar 2012 12:18:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 When Am I Ready to Brand My Business?

 The answer is NOW. http://bazadesign.com/when-am-i-ready-to-brand-my-business%e2%80%a8%e2%80%a8the-answer-is-now/ http://bazadesign.com/when-am-i-ready-to-brand-my-business%e2%80%a8%e2%80%a8the-answer-is-now/#comments Fri, 09 Mar 2012 12:15:24 +0000 admin http://bazadesign.com/?p=614 Yes, the way you communicate and those who constitute your tribe will clarify with time. To attract your perfect mate, client, friend, etc. YOU have to show up loud and clear. Your brand is not a box that you must fit into. Rather, it is a support system to help carry out your core values and beliefs in such a way that people who are looking for YOU can see and hear you from a mile away. Hiring a brand expert is hiring a guide.

Your guide will take you on a journey called, “What are my deep desires and motivations and how do I relate it to the world?”   You will emerge with a logo, card, and tagline, similar to how a yoga practitioner emerges with a mantra  after studying with the teacher. The mantra supports and creates vibrations that supports your journey, and gives you strength when in doubt.  Your brand and all collateral materials are in your corner. These little pixels on the screen or ink on paper are there to cheer for you in somebody’s hands and in front of somebody’s eyes.
WHAT you choose your cheerleaders to be like is YOUR decision.  Make up your mind today.

]]> http://bazadesign.com/when-am-i-ready-to-brand-my-business%e2%80%a8%e2%80%a8the-answer-is-now/feed/ 0 What does Branding have to do with burning boats? http://bazadesign.com/600/ http://bazadesign.com/600/#comments Mon, 05 Mar 2012 15:03:13 +0000 admin http://bazadesign.com/?p=600 I’ve been following Danielle LaPorte for over a year now. She is a goddess and a powerhouse of a woman! I was especially moved by her post today.
Being an immigrant and somebody who has moved non-stop for over ten years, I know exactly what she is talking about. When you arrive at a new place, business or personal, you have to part with something; you can’t carry it all with you. This is why I so strongly believe that when you arrive to a new level in your business, you MUST take a closer look at how you present your story and the story of your product.  You have to part with what’s not serving you or your clients. You must burn that which is not serving.
You can do it on your own, or you can hire a pro… Whatever you do, burn that boat

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